YSL Beauty Debuts Black Opium Eau De Parfum Pink Glaze

YSL Beauty shifts the gourmand spotlight from cherry to a highly addictive, ultra-modern strawberry glaze craze.

The new Black Opium Pink Glaze Eau De Parfum sparks “main character” energy with a new energized gourmand twist. 

Also, the bottle gets a sleek upgrade, letting the pink juice glow through translucent glass contrasted by a bold, blacked-out window and the metallic Cassandre logo.

Black Opium Pink Glaze features 100% natural strawberry extract, black coffee, bourbon vanilla, and jasmine for a sweet, edgy, and fresh take.

For the launch, YSL Beauty has tapped Somali-Norwegian actress Alisha Boe (The Buccaneers, 13 Reasons Why) as the magnetic new face of the franchise, bringing her signature authentic, cool, and effortless energy to the brand.

The campaign was directed by visionary filmmaker C Prinz, bringing a kinetic, unfiltered party energy to the screen, capturing a vintage diner aesthetic where Gen Z is redefining what it means to go out.